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  • Two women enjoying a picnic on a grassy area with trees in the background

    Enchanted Collection

    "Got the whole world under her spell."
  • Explore our brand new collection
New Arrivals
From soft, dainty pearls to whimsical charms—this customizable collection is for girls who write their own fairytales.
Start

Charms

Necklaces

Mix

Socks

Match

What to Expect

  • Where Every Story Begins

    At A New Tale, we believe you’re the main character of your own story. No matter how many plot twists life throws your way, you always have the power to change the narrative. Because happily ever after? That begins with you.
  • Thoughtful Details in Every Package

    Every pair is individually packaged in a reusable bag to ensure hygiene and freshness. Designed for ease, it makes storage simple and travel beautifully convenient.
  • Your Tale, Your Combinations

    Our pieces are made to move with you and your imagination. They can be layered, switched, or styled in ways that feel entirely your own.
  • Where Quality Meets Imagination

    From the brilliance of each zircon stone to the care in every layer of gold and silver plating, from the softness of the yarn to the quality of the cotton, we choose only materials that meet the highest standards.

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