At A New Tale, we believe you’re the main character of your own story.

Our pieces are made to empower you to step into the spotlight, sparkle unapologetically, and embrace every version of yourself. Playful yet polished, dreamy yet daring. Each creation is designed to make you feel confident, seen, and a little more magical.

With mix-and-match charms and endless possibilities, every design lets you create something entirely your own.

Because the best stories aren’t found — they’re created, one sparkle at a time. ✨

Before A New Tale was a brand, it was just three friends who loved to create cute things together.

Different classes, different lives, but always the same table. The one covered in snacks, sketches, and a whole lot of dreams.

Now we pour that same energy into every product we make, sparkly, mix-and-match designs that remind you you’re the main character of your own story.

Every piece starts with love, laughter, and a little sparkle — just like it always did ✨